F1 - Building the greatest racing spectacle on the planet
The main objective was to highlight the partnership and working relationship between DHL, F1 and the race teams. They wanted the animation to capture the excitement and anticipation of the build up to a race and at the same time provide an insight into how enormous and detailed the logistics operations are within F1.
We created a series of 3D animations that also included sections of live footage to show this journey in an exciting way with an edge of drama to keep viewers attention and provide them with the detailed information.
My main task on this video was animation, lighting and texturing the 3D parts.
Full video Credits:
Production: Atom Studio
Art Direction: Chris Shaw
3D Animation: Chris Shaw & Alejandro Magnieto
Lighting & Texturing: Alejandro Magnieto & Chris Shaw
Compositing: Chris Shaw